Beyonce is the new face of H&M

 
Clothing giant H&M has lowered its standards and named Beyonce as the new face of its Summer 2013 women’s line, Hollywoodlife reports.
H&M is introducing Beyonce in the new campaign as, “Beyoncé as Mrs. Carter in H&M.” Her images will be featured in print and television ads. The ads were shot in Nassau, Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin.
Creative director Donald Schneider describes the campaign as an “epic fantasy, with glamour, drama, and also a sense of paradise.” Yes, “epic fantasy” is about right.