Sweet Pikin: CONSUMERS ENDORSE CLIMAX HERBAL ENERGY DRINK

23 Sept 2011

CONSUMERS ENDORSE CLIMAX HERBAL ENERGY DRINK

The Climax hostesses with the Power Herbal drink

Consumers across Nigeria have described Climax herbal energy drink from the stables of Nigerian Breweries Plc as a unique non-alcoholic power drink with product characteristics that stimulate the mind and increase stamina.

This was contained in the consumers’ verdict sequel to a three-day sampling exercise conducted by Nigerian Breweries Plc with a view to inducing purchase trials, as well as encourage Consumer switch from other energy drinks in the market.

The Chief Executive of the popular Kingston Jo Rendezvous in Surulere, Lagos, Andrew Kenneth, disclosed that Climax is his preferred energy drink given its unique formulations that aid stimulation of the mind and increase his stamina.

According to Andrew, ‘’I take Climax anytime I want to read and enjoy full concentration and stamina’’, adding ‘’a doctor friend of mine said that Climax is formulated with Ginseng which stimulates your mind and increases your stamina’’

Speaking in the same vein, an hotelier in Warri, Mr Maxwell Ignatius said the herbal power drink is unique in many ways, saying, ‘’it’s the only energy drink I take and still enjoy a sound sleep’’. Maxwell, who disclosed that he’s a Climax distributor in the Mid-West business unit, added that Nigerian Breweries Plc should be commended for introducing the product into the Nigerian market.

He said ‘’ I love competition; but as a distributor, I can attest to the fact that this brand is doing well in the market’’. He however, urged Nigerian Breweries Plc to continue to conduct more samplings ‘’to ensure that more and more Nigerians enjoy the product’’

Free branded gift items were given out to fun seekers that thronged the major Rendezvous visited by the beautiful Climax marketing executives that took them through the unique features of the product.

Senior Brand Manager, Fayrouz and Climax, Nigerian Breweries Plc, Mrs Nnenna Hemeson, explained that the exercise was aimed at creating awareness. In between creating visibility for the brand, she added that new drinkers were also encouraged to switch over to the brand from other energy drinks due to its herbal content.

‘’Basically, the whole exercise is all about creating awareness and brand understanding’’, she said, stressing that the brand continues to enjoy wide acceptability from consumers, ‘’because it’s the only energy drink with herbal content’’. She noted that the sampling exercise took place simultaneously in Lagos, Abuja, Enugu, Port-Harcourt, Warri and Benin while the train shall move to other parts of the country in due course.

She said CLIMAX is a unique herbal energy drink specially formulated with Vitamin B12, contains Ginseng and which stimulates your mind and increases your stamina’’.

Climax Storms major Hangouts in Abuja, Lagos, Port-Harcourt, Enugu, Others. see photos