Fun seekers in their thousands recently, stormed the Fayrouz corner at the Palms, Lekki Lagos, to have fun and unwind. Visitors to the Nigeria’s premium soft drink corner at the main center of the Palms, however, went home with free drinks and lots of Fayrouz branded gift items.
Consumers of the non-alcoholic drink from the stables of Nigerian Breweries Plc trooped to the popular The Palms where Fayrouz’ stand became the beehive of activities and major attraction to visitors and fun seekers.
Free cinema tickets were given out to visitors at the Fayrouz corner for them to watch Movies of their choice at the Silverbird Galleria. Hundreds of consumers however, received branded wrist watches, umbrellas, flip-flops, ball pens, and ipod shuffles, amongst several other gift items.
A visitor to the Fayrouz corner who came with his wife and children, described Fayrouz as ‘the best soft drink Nigeria has ever had’ with unique taste and packaging. The man, who simply identified himself as Charles, said ‘’I don’t drink any other soft drink aside Fayrouz because of its low sugar content’’.
Speaking in the same vein, Miss Loretta Balogun, described Fayrouz as her number one soft drink. She commended Nigerian Breweries Plc ‘’for the low sugar formulation of Fayrouz’’, stressing that the soft drink tastes like champagne.
The brand continues to enjoy wide acceptability from consumers who are predominantly young adults because of its unique taste and attractive packaging. The ingredients in Fayrouz make it the only choice for people looking for a sparkling soft drink with no artificial ingredients, said Mrs Nnenna Hemeson, Senior Brand Manager.
Fayrouz is a unique premium soft drink made from a special blend of fruit flavors and malted barley. It is a sparkling refreshing soft drink for the discerning, youthful and fun loving person who is tired of the usual or ordinary. According to Hemeson, Fayrouz is a premium “grown up” soft drink for a new generation of young adults who want something different.
Hemeson added that one of the strategic objectives of ‘Fayrouz at the Palms’ was to create visibility and recruit new drinkers for the brand, adding that ‘’through this we try to engage our primary target in brand -consumer interface with a view to rewarding loyal consumers’
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(c)Sweet Pikin Concept
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