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10 Feb 2012

Jay Z And Beyonce Trade Marks Baby's Name

Beyonce and Jay-Z have applied to patent their daughter’s name, ‘Blue Ivy Carter’.
The couple submitted their application with the U.S Patent and Trademark Office on Thursday, January 26, 2012. The action was taken in order to protect the name for possible use in marketing a future line of baby product.

According to reports, a fashion designer, Joseph Mbeh allegedly tried to trademark ‘Blue Ivy Carter NYC’ on Wednesday, January 11, 2012 while another applicant filed for ‘Blue Ivy Carter Glory IV’ to sell a line of fragrances on Friday, January 20, 2012. However, their applications were denied on the basis that Blue Ivy belonged to a ‘very famous infant’, and products bearing the name could give the wrong impression to customers that they have been endorsed by the star musicians.

It is believed that the couple’s request will be granted because parents have an authorization to trademark their children’s names when they are minors. Will there be a line of merchandise from the name? Who knows?

The couple had made headlines this week when Bey stepped out for the first time since delivery, as her hubby delivered an enthralling performance at the Carnegie Hall on Monday, February 6, 2012 (see Beyonce looking fabulous on Monday)
The couple welcomed their first child on Sunday, January 8, 2012

(c)Sweet Pikin Concept

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