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26 Sept 2014

Photos: Victoria Beckham Unveils Her First Ever Boutique



Victoria Beckham has been known for her expert knowledge in fashion,She had combined these experiences in unveiling her first-ever boutique, a 6000sq ft store, which opens today in London’s Mayfair. 


‘It’s the first time people can see the brand through my eyes,’ she said. ‘I didn’t want a traditional shop window, just a plain window, and a huge concrete sliding door.’



As you enter, there’s no avoiding the colourful handbags that line one wall – as much art installation as it is product display. Tucked away to the left are smaller leather goods such as purses and keyrings (from £150), sunglasses (we love the sky blue aviators, exclusive to the store) and the more affordable Victoria Victoria Beckham collection displayed on a zig-zag rail that echoes the designer’s initial.


‘Payment is with an iPad, so we can go to the customer on whatever floor she’s on.’
A wall of bottle green glass defines the changing rooms, which, unlike many we have all experienced, are decently sized with generous rail space and a bench to sit.

‘I’ve been very lucky in the past that David’s been shopping and bought me gifts,’ she says. ‘I want men to know that whether it’s for a birthday or Christmas, Valentine’s Day, whatever it might be, a guy can come here and select the right gift. That’s very important for me. I don’t want an intimidating environment. We’ve all been shopping and felt awkward. I don’t want that.’



The new Victoria Beckham store is at 36 Dover Street, London W1. For more information visit www.victoriabeckham.com








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